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International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
9783658380502 978-3658380502
9783658380496
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International Strategic Management of Brands and Online Firms Essays on Perceived Brand Globalness Endorsed Branding and ECommerce Firms Internationalization Retailing and International Marketing
Original price was: ₨ 1,500.₨ 1,000Current price is: ₨ 1,000.
Colour Matt Finshed
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